1. To summarize some of the classic social (behavioral) science theories of human (and, hence, consumer) behavior...

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1. To summarize some of the classic social (behavioral) science theories of human (and, hence, consumer) behavior that have been adapted by marketers to understand CB.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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1. To summarize some of the classic social (behavioral) science theories of human (and, hence, consumer) behavior...

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Consumer Behavior In Action

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