=+1. Visit the Saturn Web site and try to determine the market segments the carmaker is targeting.
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=+1. Visit the Saturn Web site and try to determine the market segments the carmaker is targeting. What should Saturn do to better serve those segments?
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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