1. Visit two or more of the following websites that appeal to young children: Ice Block (fruitloops....

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1. Visit two or more of the following websites that appeal to young children: “Ice Block” (fruitloops.

com), “Crunchling Adventure” (capncrunch.

com), candystand.com, or pebblesplay.com, and lead a class discussion about the approaches these companies’ sites use to engage children, along with the ethical implications.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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