1 Watchdog groups have long decried product placements for blurring the line between content and advertising without adequately informing viewers. And the networks themselves appear to be divided on how far they want to open the gate. "You've got to wonder when it starts to destroy the entertainment value." declares one former television executive. In some instances, placements are extremely subtle. For example, Polaroid handed out cam- eras to the band Outkast, whose hit song "Hey Ya" in- cludes the lyric, "Take it like a Polaroid picture." How do you see the future of product placement-will it get out of hand and create a consumer backlash, or is it a valuable alternative to traditional advertising?