=+1. What are the advantages of targeting candy bars to adults rather than to children?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 03:00 AM

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=+1. What are the advantages of targeting candy bars to adults rather than to children?
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=+ 9. How would segmentation and positioning decisions be different for a smallbusiness entrepreneur than for a large corporation?
=+2. Does targeting to adults require a change in image for candy products?
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=+1. What are the advantages of targeting candy bars to adults rather than to children?

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Consumer Behavior & Marketing Strategy, Ninth Edition

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