11. Describe two situations in which you served as an opinion leader and two situations in which...

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11. Describe two situations in which you served as an opinion leader and two situations in which you sought consumption-

related advice or information from an opinion leader.

Indicate your relationship to the persons with whom you interacted. Are the circumstances during which you engaged in word-of-mouth communications consistent with those described in the text? Explain.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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