12. Research has found that the target market selected by the maker of a digital camera consists...
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12. Research has found that the target market selected by the maker of a digital camera consists primarily of individuals who are other-directed and also have a high need for cognition.
How can the camera’s marketer use this information in promoting its product?
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Related Book For
Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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