14. Find print ads using each of the following advertising appeals: fear, sex, and humor. Discuss their

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14. Find print ads using each of the following advertising appeals:

fear, sex, and humor. Discuss their effectiveness and persuasive value in class.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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