14. Find print ads using each of the following advertising appeals: fear, sex, and humor. Discuss their
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14. Find print ads using each of the following advertising appeals:
fear, sex, and humor. Discuss their effectiveness and persuasive value in class.
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Related Book For
Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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