14 Make a log of all the commercials a network television channel shows during a 2-hour period. Assign each to a product category and decide whether they show drama or argument. Describe the types of messages used (e.g.. two-sided arguments), and keep track of the types of spokespeople who appear (e.g., TV actors, famous peo- ple, animated characters). What can you conclude about the dominant forms of persuasive tactics marketers cur- rently employ?