14 What is word of mouth, and why is it more powerful than advertising? ...

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14 What is word of mouth, and why is it more powerful than advertising?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:04 AM

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14 What is word of mouth, and why is it more powerful than advertising?
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14 What is word of mouth, and why is it more powerful than advertising? ...

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Consumer Behavior

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