2. Describe what omnichannel retailing is and explain the changes in consumer behavior that helped push retailers
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2. Describe what omnichannel retailing is and explain the changes in consumer behavior that helped push retailers to adopt the omnichannel model.
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Related Book For 
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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