2. Explain the difference between: a. Cognitive involvement and affective involvement. What type of consumer needs do

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2. Explain the difference between:

a. Cognitive involvement and affective involvement. What type of consumer needs do each of these kinds of involvement relate to?

b. Product involvement, purchase situation involvement, and message-response involvement.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. Explain the difference between: a. Cognitive involvement and affective involvement. What type of consumer needs do

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Consumer Behavior In Action

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