2. Find a current print ad for either Kelloggs or General Mills cereal. Describe the ad strategy...
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2. Find a current print ad for either Kellogg’s or General Mills’ cereal.
Describe the ad strategy using the MECCAS model described in the text (identify the driving force, message elements, leverage point, and so on). Use the means–end approach to critique the ad strategy and make suggestions for improving the ad.
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