=+2 How can the expectation disconfirmation paradigm produce either satisfaction or dissatisfaction?

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=+2 How can the expectation disconfirmation paradigm produce either satisfaction or dissatisfaction?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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