=+ 2. Is the product likely to be purchased with individual or family funds?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 02:00 AM

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=+1. Is the product likely to be purchased for individual or joint family use?
=+ 3. Is the product so expensive that its purchase involves an important trade-off in purchasing other products for the family?
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=+ 2. Is the product likely to be purchased with individual or family funds?

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Consumer Behavior & Marketing Strategy, Ninth Edition

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