2 Marketers who use deceptive advertising poison the well for others because they make it harder to...

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2 Marketers who use deceptive advertising "poison the well" for others because they make it harder to convince skep- tical consumers that a message is credible. How big a prob- lem is this? What can ethical marketers do to prevent this?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:03 AM

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2 Marketers who use deceptive advertising poison the well for others because they make it harder to...

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Consumer Behavior

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