2. Select two items or services that cost more than $100 that you bought while shopping with...
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2. Select two items or services that cost more than
$100 that you bought while shopping with a group of three or more people. Explain whether the people were direct or indirect influencers and how their comments (pressure) persuaded you to buy (or, if appropriate, not buy) the product or service.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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