2. Select two items or services that cost more than $100 that you bought while shopping with...

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2. Select two items or services that cost more than

$100 that you bought while shopping with a group of three or more people. Explain whether the people were direct or indirect influencers and how their comments (pressure) persuaded you to buy (or, if appropriate, not buy) the product or service.

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Related Book For  book-img-for-question

THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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