2 Some market analysts see a shift in values among young people. They claim that this generation...

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2 Some market analysts see a shift in values among young people. They claim that this generation has not had a lot of stability in their lives. They are fed up with superficial relationships and are yearning for a return to tradition. This change is reflected in attitudes toward marriage and family. One survey of 22- to 24-year-old women found that 82 percent thought motherhood was the most important job in the world. Bride's magazine re- ports a swing toward traditional weddings 80 percent of brides today are tossing their garters, and Daddy walks 78 percent of them down the aisle. 105 So, what's your take on this? Are young people indeed returning to the values of their parents (or even their grandparents)? How have these changes influenced your perspective on marriage and family?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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