2. To have you recognize how advertisers try to influence you by appealing to your subcultural heritage.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. To have you recognize how advertisers try to influence you by appealing to your subcultural heritage.
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1. To help you understand how your own values, norms, attitudes, and other cultural characteristics are influenced by the subculture(s) to which you belong.
3. To have you use your understanding of your own subculture(s) to design an ad that would appeal to members of your subculture.
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2. To have you recognize how advertisers try to influence you by appealing to your subcultural heritage.

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Consumer Behavior In Action

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