2. To help you recognize how advertisers attempt to influence you by appealing to your family roles...

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2. To help you recognize how advertisers attempt to influence you by appealing to your family roles and FLC stage.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. To help you recognize how advertisers attempt to influence you by appealing to your family roles and FLC stage.
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1. To give you insight into how your family role structure and family life cycle (FLC) stage have influenced your and/or your family members buying behavior.
3. To have you design an ad which appeals to people who take on the family roles you do and who are in the same stage of the FLC as you are.
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2. To help you recognize how advertisers attempt to influence you by appealing to your family roles...

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Consumer Behavior In Action

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