3. Briefly describe each of the stages in the Wells and Gubar traditional FLC model regarding de-...

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3. Briefly describe each of the stages in the Wells and Gubar traditional FLC model regarding de-

mographics, needs, earnings, and spending patterns. Also, identify effective marketing strategies for appealing to typical families in each stage.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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