3. Many of the activities that take place at Barnes & Noble stores (or at BarnesandNoble.com )...

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3. Many of the activities that take place at Barnes & Noble stores (or at BarnesandNoble.com ) do not require a purchase. Participating in discussion groups and going to in-store performances are free.

And obviously it doesn’t cost anything to simply go in, sit in a chair, and read a book. So why do people buy? How do these free activities

(behaviors) influence consumers’ affect and cognition?

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:00 AM

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3. Many of the activities that take place at Barnes & Noble stores (or at BarnesandNoble.com )...

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Consumer Behavior

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