3. To help you appreciate the managerial and ethical superiority of the more sophisticated marketing concept and

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3. To help you appreciate the managerial and ethical superiority of the more sophisticated marketing concept and societal marketing concept in most marketing environments, and to understand that these concepts cannot be implemented without a sound understanding of CB based on consumer research.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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