3. To help you understand how marketers can simultaneously target members of adjacent social classes by using

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3. To help you understand how marketers can simultaneously target members of adjacent social classes by using either an upward pull strategy or by appealing to the overprivileged or underprivileged within an adjacent social class.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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