3. To illustrate the two basic types of needs and wants that products satisfyutilitarian needs and hedonic

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3. To illustrate the two basic types of needs and wants that products satisfy—utilitarian needs and hedonic needs—and how marketers appeal to each in their marketing communications.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To illustrate the two basic types of needs and wants that products satisfyutilitarian needs and hedonic needsand how marketers appeal to each in their marketing communications.
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3. To illustrate the two basic types of needs and wants that products satisfyutilitarian needs and hedonic

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Consumer Behavior In Action

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