3. To understand and critically analyze the factors in the purchase environment that affect brand choices, as

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3. To understand and critically analyze the factors in the purchase environment that affect brand choices, as well as their implications for both retailers and manufacturers.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To understand and critically analyze the factors in the purchase environment that affect brand choices, as well as their implications for both retailers and manufacturers.
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2. To explain how the macroenvironment, microenvironment, and personal purchase situational factors can all influence brand choice decisions when shopping.
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3. To understand and critically analyze the factors in the purchase environment that affect brand choices, as

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Consumer Behavior In Action

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