3. To understand how advertisers try to influence you by appealing to your social class characteristics and

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3. To understand how advertisers try to influence you by appealing to your social class characteristics and aspirations.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To understand how advertisers try to influence you by appealing to your social class characteristics and aspirations.
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2. To gain insight into how your social class has influenced your CB.
4. To use your knowledge of your social class to design an ad that would appeal to members of your social class.
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3. To understand how advertisers try to influence you by appealing to your social class characteristics and

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Consumer Behavior In Action

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