=+3 What role does source credibility play in affecting consumer attitudes based on cognitions?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:01 AM

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3. What role does credibility play in affecting consumer attitudes based on cognitions?
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=+3 What role does source credibility play in affecting consumer attitudes based on cognitions?

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Consumer Behaviour

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