4. Pretend you are planning to buy a particular item of clothing. Choose three different retailers that

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4. Pretend you are planning to buy a particular item of clothing. Choose three different retailers that sell apparel online, and browse their websites. How easy or difficult is it to search each site? Can you find size and color information easily? What tools does each e-tailer provide to help you find your item and/

or any similar styles? Do any of the sites pop up suggestions for complementary or alternative items? Do they let you know whether the item is available in your size, or whether it’s available for pick up at a nearby bricks-and-mortar store? Do they provide clear information on how merchandise can be returned? Make a chart comparing the features and ease of use of the three sites.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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