4. To become familiar with the characteristics of innovations that influence probability of adoption and diffusion: relative

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4. To become familiar with the characteristics of innovations that influence probability of adoption and diffusion: relative advantage, compatibility, complexity, trialability, and communicability.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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4. To become familiar with the characteristics of innovations that influence probability of adoption and diffusion: relative advantage, compatibility, complexity, trialability, and communicability.
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4. To become familiar with the characteristics of innovations that influence probability of adoption and diffusion: relative

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Consumer Behavior In Action

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