4. To provide perspective on the characteristics of your reference group and the influence processes it uses

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4. To provide perspective on the characteristics of your reference group and the influence processes it uses and how marketers capitalize on this influence.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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3. To provide insight into how marketers use reference group characteristics to influence consumers.
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4. To provide perspective on the characteristics of your reference group and the influence processes it uses

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Consumer Behavior In Action

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