4. What is postpurchase dissonance and how does it differ from dissatisfaction? In which types of purchase

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4. What is postpurchase dissonance and how does it differ from dissatisfaction? In which types of purchase situations is dissonance most likely to occur? Describe consumer strategies that reduce dissonance and marketer strategies that help alleviate dissonance.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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