=+ 6. Visit several local supermarkets and note examples of push and pull strategies used to increase
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=+ 6. Visit several local supermarkets and note examples of push and pull strategies used to increase product contact for grocery items. Share these observations with your class.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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