6. Visit the Word of Mouth Marketing Association (WOMMA) website: www.womma.com. Look at the mission statement of

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6. Visit the Word of Mouth Marketing Association

(WOMMA) website: www.womma.com. Look at the mission statement of this organization and learn how members view the potential of word of mouth versus traditional marketing methods

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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