6-5 Understand the concept of self-congruency and how it applies to consumer behavior issues. ...
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6-5 Understand the concept of self-congruency and how it applies to consumer behavior issues.
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CB Consumer Behaviour [with CourseMate, EText, & Career Transitions 2.0 1-Term Access Code]
ISBN: 157029
7th Edition
Authors: Barry J. Babin; Eric G. Harris
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