7 We sometimes enhance our attitude toward a product after we buy it. How does the theory...

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7 We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive disso- nance explain this change?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:03 AM

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7 We sometimes enhance our attitude toward a product after we buy it. How does the theory...

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Consumer Behavior

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