8 Construct separate advertising executions for a cosmet- ics product that targets the Believer, Achiever, Experi- encer, and Maker VALS2TM types. How would the basic appeal differ for each group? New "types" (or more often, updated versions of old types) emerge from popular culture on a regular basis, whether they are shredders, tuners, or geeks. In recent years, for example, some analysts identify the resurrec- tion of the hipster. One source describes a person who follows this lifestyle as someone with a "complicated" hairstyle (dyed black or white-blonde) who reads Nylon magazine; listens to indie rock; majored in art or writing drinks Pabst Blue Ribbon beer; wears tight black pants, scarves, and ironic T-shirts; and is addicted to coffee and cigarettes-and denies being a hipster! How valid is this lifestyle type in your area? Can you identify people who belong to it or to a similar group?