8 Find good and bad examples of advertising that targets older consumers. To what degree does advertising

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8 Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 03:00 AM

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8 Find good and bad examples of advertising that targets older consumers. To what degree does advertising

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Consumer Behavior

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