8. You are the marketing vice president of a large soft-drink company. Your companys advertising agency is

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8. You are the marketing vice president of a large soft-drink company.

Your company’s advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote its product. Discuss the reference group factors that you would consider before the celebrity is hired.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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8. You are the marketing vice president of a large soft-drink company. Your companys advertising agency is

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Consumers Behavior

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