9. Choose one of the VALS segments as a potential target market for each of the following

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9. Choose one of the VALS segments as a potential target market for each of the following offerings and explain your choices:

a. SUVs

b. financial retirement plans

c. a new smartphone model

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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