9. Consumer Insight 3.5 describes how credit card companies have developed many types of cards by which consumers can access funds and make purchases. Companies like VISA, MasterCard, and American Express have targeted college students among many other segments. Visit the VISA Web site at www.visa.com and explore the different cards described there. Describe the types of cards VISA has available. Are some more appropriate than others for the student market? Do you think these cards would “fit” within a single knowledge structure about cards in general, or would they be separate schemas? Do you think consumers need separate scripts to use each type of card?