9. Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) wines, (b)...

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9. Discuss the roles of extrinsic and intrinsic cues in the perceived quality of

(a) wines,

(b) restaurants,

(c) smartphones, and

(d) graduate education.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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