9 Does sex sell? There's certainly enough of it around, whether in print ads, television commercials, or on Web sites. When Victoria's Secret broadcast a provocative fashion show of skimpy lingerie live on the Web (after advertising the show on the Super Bowl), 1.5 million visitors checked out the site before it crashed as a result of an excessive number of hits. Of course, the retailer was taking a risk because, by its own estimate, 90 percent of its sales are to women. Some of them did not like this display of skin. One customer said she did not feel comfortable watching the Super Bowl ad with her boyfriend: "It's not that I'm offended by it; it just makes me feel inferior." Perhaps the appropriate ques- tion is not does sex sell, but should sex sell? What are your feelings about the blatant use of sex to sell prod- ucts? Do you think this tactic works better when selling to men than to women? Does exposure to unbelievably attractive men and women models only make the rest of us "normal" folks unhappy and insecure? Under what conditions (if any) should sex be used as a marketing strategy?