9. Find two print ads, one illustrating the affective component and the other illustrating the cognitive component.

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9. Find two print ads, one illustrating the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tri-component model. Why has each marketer taken the approach it did?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 02:01 AM

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9. Find two print ads, one illustrating the affective component and the other illustrating the cognitive component.

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Consumers Behavior

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