=+ 9. For each of the five generic marketing situations, identify uncontrollable and controllable factors that should
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=+ 9. For each of the five generic marketing situations, identify uncontrollable and controllable factors that should be considered in the development of marketing strategies.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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