9 In identifying and targeting newly divorced couples, do you think marketers are exploiting these couples' situa-

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9 In identifying and targeting newly divorced couples, do you think marketers are exploiting these couples' situa- tions? Are there instances in which you think marketers may actually be helpful to them? Support your answers with examples.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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