9. Why must marketers use fear appeals in advertising cautiously? How can they do so?

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9. Why must marketers use fear appeals in advertising cautiously?

How can they do so?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 02:02 AM

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9. Why must marketers use fear appeals in advertising cautiously? How can they do so?
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9. Why must marketers use fear appeals in advertising cautiously? How can they do so?

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Consumers Behavior

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