=+9-2 Know the major Canadian microcultural groups.

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CB: Consumer Behaviour

ISBN: 9781461269601

2nd Canadian Edition

Authors: Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay

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Question Posted: Oct 18, 2024 04:00 AM

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=+9-2 Know the major Canadian microcultural groups.
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=+Apply the concept of microculture as it influences consumer behaviour.
=+9-3 Realize that microculture is not a uniquely Canadian phenomenon.
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=+9-2 Know the major Canadian microcultural groups.

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CB: Consumer Behaviour

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