=+a marketing strategy you could use to get your brand into consumers consideration sets for each situation.
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=+a marketing strategy you could use to get your brand into consumers’ consideration sets for each situation. Why do products or brands not in the consideration sets have a low probability of being purchased?
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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