=+an external search by brand rather than by attribute? Which search process would a marketer prefer consumers

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=+an external search by brand rather than by attribute?

Which search process would a marketer prefer consumers to use, and why?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:02 AM

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=+an external search by brand rather than by attribute? Which search process would a marketer prefer consumers

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Consumer Behaviour

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